Planning to be Spontaneous: Oreo and Realtime Marketing
Success in real-time marketing is as much operations as creativity Ever since Oreo suggested that you could “still dunk in the dark” during the 2013 Super Bowl blackout, real-time marketing (RTM) has...
View ArticleYahoo and Tumblr – Avoiding Commoditization by Association
So, it’s official – while many of us (especially on Twitter) waited and watched over the weekend after All Things D broke the story, Yahoo has agreed to buy content sharing platform Tumblr for $1.1 […]
View ArticleIs GetGlue in the Middle of a Customer Service Meltdown?
And if they are – do they even know it? Since Friday afternoon, I have received 108 notification emails from the social networking site for TV fans (it works by allowing users “check in” to […]
View ArticleWithout a proper value exchange, social media is just a channel
And it doesn’t work a whole lot better than the ones we already have. While doing some research for a client project, I came across this great post from Chad Warren on the Adobe Digital […]
View ArticleWomen who don't self-promote are letting us down.
I don’t care how distasteful you find it. Or, perhaps it’s not even modesty, but rather a feeling that giving that interview or speaking at that conference is not a good use of your time. […]
View ArticleNeiman Marcus is very serious about social.
I’m delighted to announce that Neiman Marcus is Social Media Group’s newest client partner. As part of our mandate, I’ll be working closely with their communications and marketing leadership to help...
View ArticleResources for Modern Marketers
Today Marketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled “Digital Marketers on Twitter: What They Share, Whom They...
View ArticleBig Data, Attribution and The End of "Spray & Pray"
What kind of ROI do your online ad dollars deliver? If you have no idea, you’re not alone – according to OptiMine, an online analytics company, 61% of advertisers say that they are challenged to […]
View ArticleThe Next Chapter: Pushing the Digital Envelope at SAP
As you may know, after seven years of running Social Media Group, which was one of the first (if not the first) pure-play social media agencies in the world, this spring I made the decision […]
View ArticleTechEd Las Vegas – what I learned & what I saw…
In my new role at SAP, I am part of the team that puts together the amazing SAP TechEd events. This past week I had the great pleasure of kicking off TechEd Las Vegas (next […]
View ArticleSales pipelines and non-linear pharmokinetics
When I ran my own business, I had a solid, tried-and-true, 3x pipeline. That was absolutely, 100% the math. For every $3 in prospective sales, we would see $1 in booked revenue, and this was […]
View ArticleThought Leadership Marketing: You’re Doing it Wrong
First up, just to get it out of the way, I’m going to lay out my bona fides on this topic. In 2006 I started a specialist consulting firm with no funding and no partners […]
View ArticleHow the ultimate selfie changed everything.
You need to know who you are, otherwise it’s impossible to change. Sounds like a leadership slogan, but it’s also a perfect way to sum up how the environmental movement got started in North America […]
View ArticleThe Future of Marketing: Business As Unusual
Over the last few months, I’ve been asked to speak more and more about the emerging strategic role of marketing, particularly as it relates to technology, something I first started to explore in 2012....
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Where are all the women in tech?
Where are all the women in tech? There are, of course, very high profile female executives who are great examples to all of us (Ginni Rometty, Marissa Meyer, Susan Wojcicki are just a few). But what...
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The Rebirth of Silent Movies – Online
A few months ago, I started thinking about the fact that I consume virtually all my online video with the sound off. Whether I’m in the back of a taxi, on a plane waiting to take off, or amusing myself...
View ArticleThe Secret Power of Assuming the Best Intentions
A long time ago, a colleague of mine at the startup I founded said one sentence that changed my work life. When you’re considering peoples’ intentions and, “You have to choose between malice and...
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Social Media: Threat to Democracy?
Courtesy Sue on Flickr Part way through the American election campaign, I realized I was living an illusion. I hadn’t seen a single piece of pro-Trump content on social media, despite his surging...
View ArticleAre you a manager? Pay inequality is your fault.
A new study shows that men and women will one day receive equal pay for equal work! Unfortunately, it’s estimated that day will arrive in 2059 – 42 years from now, which might as well be never. Today...
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